A new cannabis brand, Alas Pa’ Volar (Wings to Fly), inspired by Frida Kahlo, is launching with the approval of her descendants. Frida’s great-grandnieces met with Marisela Nuño, founder and CEO of Hierba Buena, to discuss the brand’s vision and portrayal of Kahlo. The brand, a tribute to the artist and her use of cannabis for pain relief, is set for a soft launch on December 16, 2024, and will officially open in early 2025. The name comes from an inscription on one of Kahlo’s final paintings.
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